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A 30-day workbook from Wiznomics

The Rich Brain Protocol

Your brain treats a $100 transfer to savings like a $100 loss. It counts a bonus as play money and salary as rent money. Seven wiring quirks decide where your money goes before you get a vote. This workbook switches them off in 30 days.

Get the workbook · $9

26-page A4 PDF · instant download · 30-day money-back guarantee

Cover of The Rich Brain Protocol workbook: charcoal background, gold frame, Wiz the mascot in a gold medallion

The problem

Seven traps run your money on autopilot

Each one is documented brain wiring, and each one has a tell you can spot in your own bank statement. Sound familiar?

1

Loss Aversion

Saving feels like losing, so the transfer never happens.

2

Present Bias

Future-you feels like a stranger, so today-you spends their money.

3

Mental Accounting

A bonus counts as play money. Same dollars, different rules.

4

Anchoring

The first price you see sets what "a good deal" means.

5

Lifestyle Creep

Every raise vanishes into upgrades you stop noticing in weeks.

6

Social Proof

You spend toward whatever circle you compare yourself with.

7

Emotional Spending

Stress opens the shopping app before you decide anything.

The protocol

Diagnose. Rewire. Install.

You work through one system in three moves, then run it for a month.

01

Diagnose

A 21-statement diagnostic with per-trap scoring finds your two loudest traps, so you fix what actually drains you first.

02

Rewire

Each trap gets a full chapter: the research behind it, the tells that show it running in your life, and a three-step rewire with a worksheet you fill in once.

03

Install

The 30-day plan puts the whole system into your accounts in about fifteen minutes a day, week by week, day by day.

7 · 21 · 30 Seven traps, a 21-statement diagnostic, one 30-day installation plan. The moves stay small on purpose: renamed accounts, automatic transfers, waiting periods, one tracked number. None of them depend on willpower after setup day.

Inside the workbook

26 pages. No filler.

  • The 21-statement diagnostic with per-trap scoring
  • Seven chapters: Loss Aversion, Present Bias, Mental Accounting, Anchoring, Lifestyle Creep, Social Proof, Emotional Spending
  • Seven fill-in worksheets, one rewire protocol each
  • The 30-day plan, day by day
  • A printable 30-day tracker page
  • The slip page: what to do when you break the streak
  • Hand-drawn Wiz illustrations in every chapter

Print it or fill it in on a tablet. The research anchors are real: Kahneman and Tversky on loss aversion, Thaler on mental accounting, Hershfield on your future self.

Wiz illustration from the Loss Aversion chapter
Chapter 1 · Loss Aversion
Wiz illustration from the Mental Accounting chapter
Chapter 3 · Mental Accounting
Wiz illustration from the Emotional Spending chapter
Chapter 7 · Emotional Spending

The 30 days

Fifteen minutes a day, four weeks

Week 1

Watch

You observe your money without changing anything. The data does the confronting.

Week 2

Automate

You set up the transfers and renamed accounts, so the system runs without you.

Week 3

Run the rules

You practice the in-the-moment rules: waiting periods, spending scripts, the one tracked number.

Week 4

Write policy

You write your standing policies and retake the diagnostic to see the score move.

"There is even a page for the day you slip. The plan already priced that in."

— Wiz

30-day money-back guarantee. Work the protocol for a month. If it does nothing for you, reply to your receipt and you get your money back.

Questions

Before you ask

How much time does this take?

About fifteen minutes a day for 30 days. The heaviest single session is setup day in week two, where you automate the transfers. After day 30 the system runs itself.

Do I need to print it?

No. The PDF works on a tablet with any annotation app. If you prefer paper, the worksheets and the tracker page are built for A4 printing.

What if I break the streak?

The workbook includes a slip page for exactly that day. You run a short reset routine and continue. A missed day costs you a day, nothing more.

Who is this for?

You earn money, some of it disappears every month, and you want to know why and stop it. You need a bank account and fifteen minutes a day. You do not need any finance background.

Is this financial advice?

No. This workbook is education about the psychology of your own spending. For decisions about investing, debt, or taxes, bring in a licensed professional where you live.

Ready when you are

Your brain has been running the show. Take it back in 30 days.

One diagnostic, seven rewires, one month. From Wiznomics, the channel that draws the psychology of money one doodle at a time.

Get The Rich Brain Protocol · $9

26-page A4 PDF · instant download · 30-day money-back guarantee